THE FOOTBALLER IS AS GREAT AS THEIR ABILITY………………………………….

 

02-06-13-drogba

All over the world and increasingly in Africa, brands are iconic. The strength of brands means that they do not only stand for something, but can also lend their value to another, usually an enterprise. Perhaps the most visible example in African business circles are the MTNs, Standard Banks or the Dangote brand. In Europe and the rest of the world, the Virgin brand is a prominent example. While in business, these brands need to stand the test of time, in footballing terms, a brand is usually equitable to success on the pitch. Quite simply, the more successful a footballer is, the stronger his brand might be. While this is a worldwide concept, a question begs to be asked: have African footballers tapped into this commercial window?

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